Why do Technical Authors only use two of the three qualities of good design?

Why do Technical Authors only use two of the three qualities of good design? Vitruvius, the Roman architect, claimed a structure must exhibit the three qualities of firmitas, utilitas and venustas: it must be solid, useful and beautiful. Paul Mijksenaar, a modern day Information Designer, turned these qualities into a practical three-point formula: Reliability, Utility and… Read more »

The Economics of Content Strategy

One of the recurring themes at recent conferences on technical communication has been content strategy. You see speakers commenting that writing skills are valued less, and so Technical Communicators should look to become more strategic and managerial. In this context, content strategy is a focus on improving efficiency and productivity of content creation, management and… Read more »