User Generated Content (UGC), that is user documentation written by users, is growing trend in the world of technical communication. However, although there are enormous benefits from UGC, we’ve found it can lead users to miss professionally written user documentation. The consequence of this can be that users search and navigate down blind allies in a… Read more »
Cherryleaf Blog
Setting a marketing strategy for a Technical Publications Dept
A good Technical Publications manager will, naturally, set a strategy for their department. In addition to the HR, technical and project management aspects, there’s another factor to consider – the marketing strategy for the department. Sales consultant Richard White advises businesses define and describe the archetypes for their particular product or service. He means the… Read more »
In praise of dummies
We live in a world so diverse and so complex that everyone has to deal with situations where we’re really don’t know what’s going on. We have to ‘drive blindly’ – we’re all dummies at some time or another. The reality is, it’s rarely your fault. The last person said to know everything about the… Read more »
Tackling the challenge of writing sales proposals and RFQs
Standards and processes permeate nearly every area of business today. They enable management to control, direct and delegate, giving people the ability to focus attention on the more difficult issues the business faces. Processes drives predictability, consistency and efficiency. Despite all these benefits, sales departments have been much slower to move down this path. Sales… Read more »
The Cherryleaf Website has had a makeover
The main Cherryleaf website has had a makeover. The main changes you’ll notice, at the moment, are to the “look and feel” of the site. Changes to the content will come next. Behind the scenes, we’ve added new functionality for adding job vacancies to the site, which means it will take less time to post… Read more »