How Microsoft and Oracle are using online Help to improve their SEO

The UAEurope 2011 conference last week comprised many great presentations and a lot of useful information. One interesting piece of news was that both Microsoft and Oracle have been including their online Help content (and other forms of User Assistance) as part of their SEO strategy. By publishing the Help on the Web and optimising… Read more »

Help in your line of sight

In an article called “The Future of Advertising will be Integrated“, Mark Suster argues readers’ attention is focussed on text and not the banners around it. This “banner blindness” is leading advertisers to move their messages to “the stream”. An example of this is Twitter’s promoted tweets service, where advertisers can pay for a tweet… Read more »

Google +1 and what it means to your website

You may notice we’ve added a Google +1 button to our blog (It’s on the left above “Recent Posts”) According to Google’s Matt Cutts, Google’s +1 button is going to be a ranking signal. In other words, it will be used by Google as one way to assess which sites should appear at the top… Read more »

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