Content Strategist v Technical Author – spot the difference

CEO: How do your team perform this quarter? Content Strategist: We increased web site visits by 10% CEO: How can we improve this? More budget? ——- CEO: How do your team perform this quarter? Technical Author: Our page productivity increased by 10% CEO: How can we improve this? By working harder?

Categories: ROI

Introducing the Head Up Display. Say hello to the future of the menu

The Ubuntu operating system is to replace its application menus with a  “head-up display” (HUD) box. According to Mark Shuttleworth, Lead design and product strategy person at the company behind Ubuntu: We can search through everything we know about the menu, including descriptive help text, so pretty soon you will be able to find a… Read more »

Do Technical Authors do anything important?

Chatting at the Royal Institution just before Christmas, someone asked me “But do you do anything important?”. They were slightly embarrassed when they realised what they’d said, but it’s still a valid question to ask. As it happens, there are a number of projects Cherryleaf is involved in that illustrate Technical Authors can do things… Read more »

Come and speak at our “Trends in Technical Documentation” talks

Cherryleaf is curating and hosting a programme of talks on trends in technical documentation. At these sessions, there’s a presentation from a respected member of the Technical Communication profession, plus the opportunity to network with your peers. We’re looking for people who would like to present a case study or share their view of the… Read more »