Our cookie policy

At the bottom of every page on our Web site or in the side bar of this blog, you’ll now find a link to our cookie policy: We use cookies on this Web site for identifying people who have purchased any of our online training courses via our online shop. If you purchase one of… Read more »

There and back again – Notes from the STC Summit 2012 conference

I have just got back from speaking and attending the Society for Technical Communication’s annual conference in Chicago – STC Summit 12. While my body is back in London, my brain is still partly still halfway across the Atlantic, which might explain any incoherence in this post. Themes As there can be ten sessions running… Read more »

Content doesn’t matter? Don’t tell Coca Cola!

If you’re not sure the value of content and writing, take a look at this video from Coca Cola. Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company describes the challenge of content creation to Coca Cola and why it is so important to them. The terminology Jonathan uses in the… Read more »