New University of Oxford research shows surprisingly high numbers of out-of-control technology projects

Research conducted by two Oxford academics (Why Your IT Project May Be RiskierThan You Think) has suggested that the private sector has almost as much difficulty managing big software projects as the public sector. It also indicated that some types of projects have put companies’ survival at risk. Whereas government departments can experience almost permanent… Read more »

Changing nature of content free webinar: registration now open

Registration for our upcoming free webinar, “The changing nature of content”, is now open on the Adobe online events Web page. You’re welcome to join us at 7pm (GMT+1) on 24th April 2013. In recent years, technical communicators have focused on improving User Assistance through new technologies and systems, with the assumption that the nature of the content… Read more »

Learning from Netflix

You’ll find our latest post for the Society for Technical Communication on its Notebook blog. It’s called Letter from the UK: Learning from Netflix: “Netflix can track and analyse, in minute detail, the behaviour of every person who watches a programme on its service. The rumour is that Netflix used its “big data” to decide what… Read more »

Does relationship marketing mean you also need relationship content?

Last night I saw presentations at the Content Strategy London Meetup from Rob Hinchcliffe (a community strategist), and Sara Treewater (Content project lead for Citi Private Bank’s Web and Mobile team) in which they both mentioned relationship marketing and how it was influencing content strategy. If your marketing and sales strategy focuses on developing a… Read more »