We’ve noticed a few slidedecks and blogs recently that have been looking at the value of technical communication in marketing a product successfully. With the trend towards earning revenues over a lifetime (rather than in a single upfront payment), the marketing strategies employed by organisations is changing. Scott Abel has posted a slidedeck called “The Future… Read more »
Cherryleaf Blog
Webinars – which topics would you like to see?
Our migration to new computers and IT systems went pretty smoothly last week, and we now have a new webinar system. This platform supports up to 250 delegates, who can attend via a Web browser or a desktop application. It’s been a while since we ran webinars (these would be free), so it would be a… Read more »
Adobe launches Tech Comm Survey 2014
We have been asked to forward this message regarding the launch of Adobe Tech Comm Survey 2014: The purpose of the survey is to understand how you create, publish and distribute content; and how you measure the effectiveness of content. We want to understand which tools you use, how you use them and how they can… Read more »
We’re changing IT systems this week, and emails might be delayed in getting to us
We’re changing some of our IT systems this week, including our email system. This involves some changes to DNS and TXT records that may take a while to propagate around the Internet. If you send us an email and it seems like we’re taking an unusually long time to reply, please feel free to call us… Read more »
What’s happening with the ISTC’s marketing?
I’ve had some time in the last few days to initiate some the ideas mentioned in my post Marketing the technical communication profession. This relates to improving the marketing of the Institute of Scientific and Technical Communicators. Most of the work we do for clients is confidential, so it’s a pleasant change to be able to talk… Read more »