Is it possible for Technical Authors to write content more quickly?

Approximately 50% of a Technical Author’s day is spent writing. However, when Technical Publications teams look for efficiencies, they tend to focus on the 50% of time spent on non-writing activities, such as researching, reviewing and planning. They assume the content itself cannot be written more quickly. To an extent, they are right, as the querty qwerty keyboard… Read more »

Customers as advocates

I attended the Customers as Advocates conference yesterday, at the invitation of the hosts Strand Writing and Design. Strand is a copywriting company, and their conference focused on the challenges of creating relationships with customers that will lead onto them providing customer references and case studies. Although the conference was focused on case studies and advocacy,… Read more »

New case study – Creating an operations manual for a medical service provider

You’ll find a new case study on the Cherryleaf website, regarding a project we carried out for Affidea. Affidea Group BV is a company that offers premium diagnostic imaging, cancer detection and cancer treatment services. It focuses on delivering prompt, thorough diagnoses and high quality treatments by working only with state-of-the-art technology and experienced medical professionals. Affidea… Read more »