Just a reminder that Cherryleaf’s Ellis Pratt will be speaking at the Institute of Directors’ June 2015 Members Masterclass on “The written word – creating effective content”. The written word is one of the key ways we communicate with others. Whether we’re telling or selling, it’s important we get our message across. Unfortunately, many people find… Read more »
Cherryleaf Blog
The EU is good for Cherryleaf
Working in a country that’s a member of the European Union (EU) provides many benefits to a company such as Cherryleaf. It’s been straightforward for us to work with customers in France, Germany, Hungary, Poland, the Netherlands and elsewhere. We’ve also found it easy to hire freelancers who have been based in France and Spain. In comparison,… Read more »
Why business writing is so difficult
“Everyone is taught to write at school, so surely everyone can write in business?” Although the quotation above would seem to make sense, the reality is that many people find it hard to write in a business context. They struggle to write clearly, and it can take them ages to produce a piece of content. It’s not… Read more »
Trends in technical communication – the funny airline safety video
The airline safety video is about actions that could save your life, but it can be very dull and mundane if you’ve flown more than once. So airlines are using the third aspect in good design – emotion – to engage with their audience. The latest video to follow this trend is from Delta Airlines: Other… Read more »
Content as an API – Google’s engineering documentation
Google’s Riona MacNamara presented at the Write The Docs North America conference on “Documentation, Disrupted: How Two Technical Writers Changed Google Engineering Culture“. In the video of the presentation below, Riona explains how she worked with a small team of writers and engineers to build a documentation platform in six months that is becoming a part of the… Read more »