Learning from Netflix

You’ll find our latest post for the Society for Technical Communication on its Notebook blog. It’s called Letter from the UK: Learning from Netflix:

“Netflix can track and analyse, in minute detail, the behaviour of every person who watches a programme on its service. The rumour is that Netflix used its “big data” to decide what would be the best programme to make for its audience …. In some cases, unfortunately, technical publications teams are more in the dark about their customers than the TV networks.”

See: Letter from the UK: Learning from Netflix