Technical Authors and the dark art of persuasion

Our latest post for the STC’s blog has been published today – Letter from the UK: The Dark Art of Persuasion.

The reason why Science and the dark art of persuasion interested me, was because we’re noticing the techniques of persuasion appearing in some Web-based Help. Indeed, we cover some of these techniques in our advanced technical writing course. So, although the debate was on what scientists should know about persuasion, and whether they should ever use these techniques, it seemed likely that the information would also be relevant to technical writers.

See Letter from the UK: The Dark Art of Persuasion.