We ask the question, because a need for a “Director of Content Marketing” is being discussed by a number of Web 2.0 related blogs.
According to Wikipedia, it is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption techniques, content marketing subscribes to the notion that delivering high-quality, relevant and valuable information to prospects and customers drives profitable consumer action.
Should that role be extended to cover technical documentation? Will a the role of “Director of Content” appear in the future?
Ohh good grief.
It’s a title. Are you defined solely by your job title? I hope not (hmmm potentially future blog post here!).
I understand the need to have someone in this position but I’ve never really given a hoot about ‘Director..’ ‘Manager… ‘ ‘Teasboy… ‘ titles 😉
I know why some people are discussing this of course, and yes I believe such a role is viable and it is certainly something that is becoming key (as software gets more complex the sales message gets simpler so the need to provide a consisten message because a key business differentiator).
The question is how many technical communicators SHOULD be aiming for this role?