We made it to ITWeek

We were pointed to this article by James Woudhuysen in ITWeek:

"From consultants Cherryleaf, Ellis Pratt also brings wisdom - indeed, he has lessons on metrics that go beyond their use in technical publishing . First, he rightly issues what he calls ‘18 minutes of health and safety warnings’ on how to measure - and mainly how not to measure - productivity.

The point, he says, is that you don’t want to be having conversations with management about page count, cost per word, or number of pages put out per writer. That will put you on a treadmill of ever-more-painful cost cutting. Better to frame your metrics in terms of your company’s strategic objectives."