Reflections on TICAD

The TICAD conference focussed on process, particularly single sourcing and translation. It was in marked contract to the ISTC conference, which focussed on value - of the outputs technical authors produce.

Ellis spoke on the estimating, reporting and costing of documentation projects. It seemed to be well received.

The last speaker, James Woudhuysen, talked about the future of work. He mentioned the business equivalent of attention deficit disorder, as we're bombarded with emails and phone calls all day. I know of two people who say they "sell attention" - could this be the start of a new trend?